BIG TUNA

Big Tuna is more than just a fishing brand — it’s a conversation starter and a lifestyle identity for the growing fishing community.

Born on the shores of Huskisson, NSW, Big Tuna HQ sits on a 2,000m² block purpose-built as a community hub — complete with food and drink offerings, a kids’ play area, and a space designed for fishos and families to connect, share stories, and relax. Our brand was built to reflect that same sense of connection, fun, and authenticity.

At its core, Big Tuna is about making it easier for fishos to find each other in the wild — at cafes, boat ramps, playgrounds, or walking down the street. Our apparel, proudly marked with the Big Tuna logo, is a badge that says “I love fishing — come say hi.”

Think of it as a universal ice breaker for like-minded people who live and breathe the fishing lifestyle.

Our product range is simple, functional, and community-driven — tailored for everyday wear that proudly represents the fishing tribe. It's for people who want to be part of something bigger, beyond just gear and tackle.

Big Tuna isn't just about fishing merchandise. It’s about building a tribe.